In this interactive and hands-on workshop-style day, Bob Dignen will share his vision of Business English training of the future. Sharing his insights as an international coach and leadership trainer over the last ten years, and his twenty-five years of experience in professional ELT, he explores ways in which Business English trainers can (possibly need to) expand their profile and activity to add relevance to what they do, and margin!

Bob Dignen, Director of York Associates

Bob Dignen begin life in 1991 as a Business English language teacher in eastern Germany. In addition to running a Business English training company in the UK, he now focuses on international coaching and training in the field of international leadership and team development to global corporates. His work also includes support for facilitation of project (kick-off) meetings and the running of international team-building sessions.
Bob is also a prolific author in the field of ELT and international communication. His publications include:
• Business Partner, Pearson
• Leading International Projects, Kogan Page
• Communication for International Business, Harper Collins
• Managing Projects, DELTA Publishing
• Effective International Business Communication, Harper Collins
• Communicating Across Cultures, Cambridge University Press
• 50 Ways to improve your intercultural skills, Summertown
• 50 Ways to improve your international presentation skills, Summertown
Bob is also a regular keynote speaker at international conferences including IPMA, PMI and CIPD, UK.


09:30 - 10:00 Registration, socialising and networking

10:00 - 11:30 Session 1: Reconnecting to our core purpose as trainers
Understanding the international challenges of our business clients, and providing them with tools and techniques to communicate more effectively should lie at the core of our training activity. This session reveals today’s core international and cross-cultural challenges which our clients face at work, and asks us to reconsider the importance of language as an international competence.

11:30 - 11:45 Coffee-break, socialising and networking

11:45 - 13:15 Session 2: Communicating excellently internationally
What is the right way to communicate internationally? Is there an international style which will succeed in all contexts? If flexibility is the answer, when and how should we be flexible? This session explores the challenges of managing diverse communication styles, and provides a model of ‘interactive dialogue’ successfully promoted within York Associates’ training for almost twenty years.

13:15 - 14:30 Lunch break

14:30 - 15:30 Session 3: Sharing insights into international team building
Working in teams is still the default working structure for most business professionals. Understanding the psychology of teams, and principles of high performing teams is essential for trainers who wish to support their business clients to communicate effectively. This session introduces the Team Management Profile, a psychometric model validated for over forty years, and explore how Business English trainers can exploit insights in the classroom.

15:30 - 16:00 Coffee-break, socialising and networking

16:00 - 17:30 Session 4: Developing people not language - the extra human challenge
As Business English trainers engage more in communication coaching, they face the challenge of giving new forms of feedback, some of which may generate resistance and discomfort in their clients. This session explores the essential skills of communication feedback and coaching inside an ELT context, and provides insights into best and worst practice.

Session 5: 17.00 - 17.30 Asking questions and exploring answers




Оплата картой не выходя из дома

Безналичная оплата для организаций

Оплата картой рассрочки Халва

60 бел. руб.

участие в практическом семинаре (1 день - воскресенье)

Раздаточный материал 


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Место проведения



Дата мероприятия

 Дата семинара будет назначена по мере комплектации группы, предварительно февраль 2020 года.

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